Tara Tucker is responsible for Tricon Residential’s corporate and public affairs strategies and execution, including public relations, corporate reputation management, corporate branding and communications, community investment and industry, regulatory and NGO relations. She is focused on increasing awareness of Tricon’s positive impact through corporate initiatives across key channels and audiences.

Tara has been a leader in the integrated marketing communications space since 2004. Most recently, she led T2 Communications, a consultancy agency, where she developed communication strategies for small and medium-sized enterprises. Prior to that, Tara held the role of Vice President, Global Marketing Communications at Spin Master Corp., where she helped oversee communications for the company’s successful IPO, multiple acquisitions, new product launches and international expansion. Before Spin Master, Tara led the rebranding and channel expansion of Chatelaine, Canada’s largest women’s media brand, in her role as Group Publisher for Rogers Communications Inc.

Tara holds a Chartered Marketer designation from the Canadian Marketing Association and a Bachelor of Arts degree in Communication Studies, Minor in Business, from Montclair State University.